Succeeding.  Exceeding. Proceeding. 

As a writer, public relations practitioner and communications/media consultant, I strive to succeed but also aim to exceed, whether by surpassing expectations or generating additional results.

And moving forward from there.

For more than a decade, I have worked independently with clients, editors, marketing companies, public relations firms, advertising agencies and professional colleagues.

Prior to embarking entirely on my own, I was a newspaper reporter, business writer, public relations director for a non-profit and freelance travel writer/photographer.

My professional experience encompasses blogging, organizing special events, drafting and designing newsletters, staging press conferences, creating web content, designing promotional programs, writing for newspapers and magazines and crafting advertising copy. 

There is a great deal of analysis, thoughtfulness, preparation and planning involved in everything I do.  I work collaboratively with clients to exchange ideas and information, establish genuine goals and achieve the desired results.

Creating compelling marketing messages is my forte.

Generating appropriate media attention and coverage is my mission. 

Collaborating effectively and celebrating success is my primary goal.